Our Expertise

We help you build a solid business model for long term results.

Sales/Sales Management Training

  • Individual and group sales Training

    • Basic 101

    • Listening

    • Building relationships

    • Closing

  • Sales Management training

    • Choosing a new hire

    • Training a new hire

    • Leadership through company vision

    • Maximizing Performance

Product Development
  • 11 step product development process

    • Ideation

    • Idea analysis and review

    • Concept development

    • Business analysis

    • Prototype produced

    • Pricing and Marketing Strategy

    • Develop a business model

    • Pricing Strategy finalized

    • Marketing Strategy finalized

    • Test Market the product (Optional)

    • Launch the Product

Category Management
  • Provide Analysis of point of sale data

  • Product recommendation

  • Strategies for new product launch

  • Shelf Placement

Merchandising

The steps to the Merchandising process

 

  • Elements of primary Objective

  • Financials

    • Budget

  • Cross Functional approvals

  • Design

  • POP graphics

  • Identify type of fixture

    • Scope/size of the fixture

    • Placement of the fixture

Marketing 
  • Analyze demographics for new product or services

  • Merchandising/POP

  • Product launch

  • Use Category Management to analyze products

  • Branding..using the 4 keys to Branding Development

Strategic Planning 

4 Simple Steps of Stratetic Planning

 

  • Assessment of current internal and external organization environment

  • Formulate the Strategy

  • Execute the Strategy

  • Evaluate and Sustainment of the Strategy

Phone 248-971-3776

 

Email abtc100@yahoo.com